If you’re looking to create an app and profit from it, this is the perfect time to do so.
Early into the pandemic situation, mobile intelligence firm Application Annie reported that mobile app usage grew by 40% in the 2nd Quarter, compared to the same interval in 2019.
Furthermore, the same report stated that nearly 35 billion app downloads were recorded in April alone, and the succeeding months have shown similar trends. If you want to get into this robust market, then we’re here to help.
Here’s everything you need to know about creating an app.
Do your market research
Before you can develop an app, you’ll want to see if it’s going to be well received or not. There are a lot of factors to consider for this, such as what app features are in demand, how unique your product will be, how much you should charge for the app (including micro-transactions), and other questions.
Luckily, all of these can be summarized into two research points:
- Who your customers are. By defining the potential users of your app, you can glean a lot of valuable information such as what they need, how they want the product to look like, what payment methods are accessible to them, and more.
- Who your competitors are. Note the things they did right with their app and the mistakes they’ve made. Replicate the things that made your competitors’ products succeed and fix the parts that can be improved.
Build your app
Building an app requires three main parts: servers, databases, and application programming interfaces (APIs). If you’re a professional developer, you’d manually create these on platforms like MySQL and REST.
However, those with no background in programming can make their own apps, too, with no and low code development platforms like Evoke, DSP Concepts, and BlueFinity.
The three parts will already be set up for you; all the user has to do is drag and drop templates into the interface builder until they’re satisfied with the product’s functions and design.
Test your app
After you’ve built your app, it’s time to test it. An app’s testing checklist might include the following:
- Usability. This concerns the app’s user interface (UI). Essentially, UI is the graphical layout of your app—from the typeface that you use to how the assets are placed. It has to be pleasant to look at and easy to navigate.
- Performance. This concerns the app’s user experience (UX). An app with a great UX ensures that the app’s performance is as seamless for the user as possible. For example, does it take a while to launch? Are there bugs? These need to be addressed before the app is released.
- Security. Apps demand a lot of personal information for their users, from emails to contact numbers. You have to make sure that your product is protected from any breach.
Overall, just make sure that it’s usable and safe on any mobile device.
Register your app as a business
You’re actually not required to form a business to release your app, since there are development entities like Google Play Developer Console and Facebook for Developers who can process the registration for you. If you do this, however, the app will be registered under their name. As such, they will very likely ask for a cut in the revenue, and you can’t take them to court for any foul play since they own the app legally.
Fortunately, starting an app business doesn’t require a lot of things. Just a few requirements and initial fees depending on the type of business structure that you’re going for.
For example, a sole proprietorship is the easiest and cheapest business to form. However, for some extra documents like an operating agreement, you can create an LLC, which will better protect your assets. LLC taxes may also be lower since your income is separated from your personal finances.
Creating an app may be challenging, but it’ll be a lot easier if you plan your steps before taking any action. Take note of the four things above and detail your plans for each one.
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