Over the last five years, we’ve seen social media companies open up the door more for video content. Whilst you usually could upload the video before on most, it would usually be time-restricted, low quality and clunky in general.
Well, these days, video is optimised for social media, with the big three of Twitter, Facebook and Instagram all allowing live instant video recordings to be made for their followers and the general public.
Why Social Media Video Content Matters for Marketing
In terms of marketing, the importance of video content is rising rapidly for social media marketing and in general, especially when it comes to the younger generation.
If you manage to create the right content and shoot it off in the right direction, you will score incredible results. Not to mention that it will vastly help your social media grow, which is crucial in 2021 going forward.
There’s a new target audience for businesses in the modern era, and that’s generation Z. They differ from more traditional advertisement methods, such as tv, billboards, letters, etc. They primarily digest all of their content and advertisements via their phones.
Interestingly, Forbes found that Gen Z makes up about 40% of all consumers, and that number is only continuing to grow.
With the rise of social media platforms over the last few years, from the gone too soon Vine to the ever-popular Tik-Tok, we have seen an increased demand for video content. Get in on the ground floor whilst the going is hot, and start working on some video content.
Importantly, videos are a crucial way of hooking your audience into your content. With longer paragraphs, it can sometimes take time to consume, time that many modern people don’t feel at liberty to use easily.
With videos, they are often easy to consume, especially through social media, where you can find yourself scrolling without any aim or even reading what’s in front of you.
The dream goal for video creation is to be concise and capture viewers’ interest in the first few seconds if possible. Your content needs to be optimized for search engines. In a strange way, social media platforms are almost becoming like their own search engines.
Even if you’ve got high-quality content, it needs to be relevant to get into the trending and popular lists, much like Google ranking for SEO.
Getting Onboard the Trending Train
Speaking of trending topics, it is an incredibly difficult skill to master. Still, if you manage to create compelling headlines, apt descriptions for videos to appear in searches, then you may just have a chance of going viral.
With social media platforms such as Twitter, you’ll be able to analyze every hashtag, giving you essential information that you can use for your own content. There’s plenty of help you can get in running your social media.
This is what many brands do these days; they will interact with each other regarding major light news, such as a funny image or meme going the rounds and play off of each other to bring engagement from outside sources.