Pinterest and infographics go hand in hand.
A compelling infographic raises awareness of your business, generates shares, directs traffic to your website, and educates or persuades potential customers to make a purchase. Even a single piece of content can result in a significant amount of traffic.
Using a visualization on Pinterest is a great way to get your message across in an intriguing and valuable way. As a result, people may share them widely, frequently far more than a standard blog post image. This is an excellent strategy to ensure your Pins appear in the smart feed.
But what makes a Pinterest infographic stand out on Pinterest?
Being Consistent with Your Brand
If you’re a frequent pinner of infographics, you’ve probably noticed that they’re frequently the most saved but not the most clicked. Even if they don’t immediately strike a chord, they can be preserved for future reference.
Consequently, you’ll want to make sure your Pinterest infographic is effective. If it does its job, your product or service’s name will get out there more and bring more awareness.
If you’re going to utilize visualization to promote your company, be sure to incorporate your logo or website within the design. Keep your brand in the lead of people’s minds by establishing a consistent look and feel for all of your content.
If your infographic is a hit, the free publicity for your company might lead to significant outcomes in the future.
Use Fewer Colors
Most, but not all, of the most popular Pinterest infographics, use a limited set of colors. You should pick colors consistent with your business, even though warmer hues like red and orange do better on Pinterest.
Actually, visualizations with colder hues are more common than those with warmer ones – you’ll see them regularly.
Keep Your Infographics Concise and to the Point
One common misunderstanding is that visualization must include a significant amount of material and be quite complicated to be effective. Research, however, disproves this. Text-based infographics perform well.
As a result, your visualization should not only be exciting but should also be easy to understand.
Ability to Share
If you want people to use your infographic in their own blog posts, make sure you include the embed code when you submit it. People will be more likely to Pin the blog posts that feature your infographic if you include a link to it in them, which will help your visualization perform better on Pinterest.
It’s a good rule of thumb to keep your visualization at around 735 pixels wide. Ideally, it should be at least 1102 pixels long, but you can go longer if you choose. Font legibility is also an important consideration when designing mobile devices.
Cut your Pinterest infographic into parts to make a series of pins. Sharing more visually optimized material is an effective strategy for increasing the number of people who see your Pins.
Use the Search Option
Most users utilize Pinterest as a search engine, putting in a few keywords to locate the concept or thing they’re looking for. Search the internet if you’re stumped on what kind of visualization to make or what topic it should cover.
Start with a term relevant to your topic and watch what other words come up as you go along. You may utilize keywords from your niche or broad topic to help guide your infographic design.
A Powerful Call to Action to Create Traffic
Do not give away all your Pinterest traffic unless you are looking for massive exposure for your company and don’t require traffic. Make sure your infographic is informative by including just enough content.
Motivate your audience to click through to see more by emphasizing it in your Pin’s title and description.
Use the Longform Pinterest infographics Law
Infographics are a natural fit for Pinterest because of its layout. Hence, the success of long-form infographics here. You don’t have to limit yourself to tweeting or Facebooking a small portion of your visualization on Pinterest.
Most popular infographics are 9 times their width in height.
On Pinterest, there are no more clicks necessary to access the whole infographic. Infographics are so popular on Pinterest because you know what you’re clicking on from the get-go.
The rise of smartphones has made long-form visualization even more popular. This is because they take up the full screen and appear fantastic.
Use the Right Font
Using the wrong font is one of the most common mistakes you can make while designing an infographic. In particular, this is true when it comes to browsing on mobile devices. Using a typeface that is too difficult to read will make your infographic less likely to be seen by your audience.
The major issue is that there are so many typefaces to pick from. However, San Serif and Serif are the most popular fonts for Pinterest infographics.
Types of Infographics
The purpose of an informational infographic is to summarize, explain, or introduce a topic. The following are a few examples of informative infographics:
Infographics with Lists
A list infographic is a visual representation of a list. Popular on Pinterest, these sorts of visualizations are easy to read and comprehend.
Infographics in Steps
Infographics may be broken down into lists or step-by-step processes. These infographics are prevalent on Pinterest since they may encapsulate topics like a routine, a recipe, or a DIY project.
Easy-to-understand Data Visualizations
Statistical visualizations place a heavy emphasis on data and statistics. It is common for statistical infographics to feature many charts and graphs.
On the other hand, statistical infographics on Pinterest are often limited to a few significant figures or statistics, with large visuals like symbols and pictures. This significantly improves their readability.
So, whether you’re new to Pinterest or an established pro, I think these pointers would be helpful to both of you when it comes to promoting your infographics.
As a result of the sheer size and breadth of Pinterest, there are countless possibilities for you to design a widely shared visualization. Taking into account these factors will be a wise decision for your business and website.