Often marketers and creators create videos for their businesses that do not captivate their target audience or pique their interest in learning more about their brand.
How can this happen, you might wonder? To be honest, there isn’t any secret formula or marketing shortcut for creating a successful brand video. However, we can rightly point out some typical blunders individuals make while creating videos for their businesses.
Continue reading to learn more about the video creation pitfalls to avoid and how to hone your creative muscle so you can start generating better films for your company.
Don’t set the incorrect tone – be true to your brand
Coming up with a theme for your video requires a thorough understanding of your brand’s beliefs and the product or service you’re promoting. Wardrobes and background music, as well as scripting and lighting, can all have an impact on how your audience feels after viewing your content.
If your product is a fun social app, make sure your video complements the brand’s fun and social component. You don’t want to mistake using a solemn tone and voice-over in your video because it contradicts the nature of your product. You risk confusing your consumers if the video’s aesthetic does not match your overall brand.
Also Read: Tips for Easy Setup of Video Conference
Not using a tale for customers to relate to
One of the most appealing aspects of the video is that it allows people to create tales about their products or ideas while retaining all of the information they want to convey. As a result, you should think about incorporating examples or stories into your information. Examples and tales add interest to videos, but they also make the subject easier to grasp and comprehend.
Case studies and client testimonials are excellent tools for telling authentic stories. You may clearly emphasize the unique ways your product or service has helped your clients by asking the correct questions.
Your audience will be able to hear how your product might be able to solve their difficulties with this style. Customer testimonies also help to establish trustworthiness.
Excessively Long Content
When it comes to video content, one of the most common mistakes made by marketing gurus is making too-long videos. You will lose your audience’s interest if you communicate too much information, resulting in long videos.
While marketers can connect emotionally with their audiences with long-form videos that are engaging and story-driven, research shows that short-form videos achieved through a video trimmer have the most engagement. This is because the first three minutes of a video are when people are most engaged, and then it gradually declines after that.
Mistakes in video production and execution
It’s time to put your plans into action now that you’ve thought about the aim and tone of your film and have a creative idea in mind.
Here are a few common production blunders to avoid during the execution stage and some tactical recommendations to help you create a high-quality video without a full-fledged production crew.
Poor audio quality — double-check that your message is clear
Your video’s audio also significantly impacts how viewers perceive it. For example, if consumers don’t comprehend what you’re saying, it might lead to low engagement and a bad experience.
When capturing sound for your video, there are three primary factors to consider:
- how far away your microphone is from the environment, you’re recording in
- what kind of microphone you’re using
- how far away your microphone is from the sound source
In addition, if your videos have “roomy” or “echoey” audio, we have a piece that will help you improve your audio quality by providing advice for making your sound as natural and clear as possible.
The video is not mobile-friendly
Did you know that mobile device users now make up most of those watching videos on the internet? This has been the case for some years, which means that if your films aren’t mobile-friendly, you’re effectively neglecting more than half of your potential audience.
Given that neglecting such a large number of viewers is never a good idea, you should make every effort to make your movie mobile-friendly. It would help if you always kept in mind that it will almost certainly be viewed on devices with smaller screens, so any crucial features must not be so small that viewers will be unable to see them.
Also Read: The Impact of Video Content on Social Media
Stay away from these typical video blunders
Now that you’re aware of some typical blunders, we hope you’re more comfortable approaching the creative process. Video provides incredible opportunities to pique people’s interest with instructive, entertaining, and even artistic content.
Making a superb video may ensure that your audience’s initial impression of your product or idea is favorable and memorable. However, if the video is lacking somehow, it may have the opposite impact. So, to effectively engage your audience, avoid making these frequent blunders and start getting more creative with your business videos!