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You may have heard of the term SEO (search engine optimisation) before, but did you know that it’s not just relevant to Google? If you’ve recently set up your own Amazon shop, you’ll be looking for ways to attract customers to purchase your products and looking at your listing optimization is the best place to start.
To help get your listings on the first page of results, here is our Amazon SEO guide.
1. Understand the algorithm
Ok, this one is easier said than done. Companies are never open about their exact algorithm and it will change regularly. However, having a basic understanding of what an algorithm is will help you when it comes to making it work for you. The Amazon search algorithm is thought to have far fewer factors than those of Google or Bing, so it makes it a little easier for you to navigate.
The most important thing for you to remember is that the primary function of the Amazon algorithm is to make it as easy as possible for customers to find the products they are looking for and drive sales. Try not to open your targeting up too much and ensure you are optimizing your listing for exactly what you are selling so it’s super clear what it is and which search terms it should rank for.
2. Ensure your product title is relevant
Amazon product title optimization is the step that’s most crucial to get right. The most relevant and searched for terms should be in your title, but don’t just cram them in.
Be clear on what the product does, mention any key materials or ingredients and state the color, size and quantity (if relevant). If it’s a key selling factor for your product, be sure to include your brand name too.
3. Update your backend keywords
In the backend of your listing, you will be able to add keywords. These are basically hidden keywords that won’t show up on your product page but enable you to really target those key search terms you want to be found under.
When it comes to your Amazon product optimization, you’ll be able to enter five keyword terms under 50 characters (don’t go over or they won’t count). Try to ensure these are extremely relevant to your listing but don’t be too repetitive with the words you choose. You can choose to add spelling variations in this, too.
4. Optimize your description and bullet points
Amazon listings all follow the same format; bullet points at the top highlighting all the key features and benefits, followed by paragraph text a little further down the page.
You want all of this information to be super clear and descriptive with a clear reason to buy, but you also want to add your most relevant keywords in this. This copy is customer-facing, so be sure to add the keywords naturally into sentences so it still makes sense to read.
Also Read: The Impact of Video Content on Social Media
5. Encourage reviews
Reviews are not only great for your brand reputation but having a higher number of positive reviews can also bump you up the search results. Encourage your customers to leave a review by sending a follow-up email once they’ve had time to receive and try out their new purchase.
These simple tips are free to do and are something you can easily work on to help drive customers to your Amazon shop. Be sure to keep an eye on how things are performing and tweak if necessary until you hit the perfect combination of optimization.